After Twitter banned Donald Trump, the platform’s user base jumped by 21%Īccording to research by Edison, before the ban, 43% of US adults aged 18 or above said they use Twitter. This signals that around a third of the platform’s audience has high spending power, so think to consider this when you’re crafting your campaigns and content. Twitter users generally have a higher incomeĨ5% of Twitter’s audience earn more than $30,000 and 34% earn $75,000 or above. 83.7% also use Facebook, 80.1% use YouTube, and 87.6% are on Instagram. Only 0.2% of Twitter’s audience are exclusive to the platformĪlmost all Twitter users also get their social media needs met with other platforms. The platform with the largest volume of republicans was Facebook, with 46% of the social media platform’s audience leaning or identifying with the republican ideology. Twitter is only beaten by Reddit, whose audience is almost 80% democrat. 65% of the platform’s user base identifies as or leans toward democrat. When it comes to democrats and republicans, Twitter leans more towards the left. Twitter is one of the most liberal social media platforms The most educated audience on social media is LinkedIn, with 56% of respondents saying they have a college education. 33% of Twitter’s audience have some college, and 25% are in the high school or less cohort. Twitter has the second-highest educated user base in America. 42% of Twitter users have a college education These demographics are essential to understand as they’ll help you create more specific and highly targeted marketing campaigns.įor example, if you’re a women’s fashion brand, spending your advertising dollars on Twitter might not be the best channel given the lower demographic of female users. The microblogging site is clearly favored more with men, who make up the majority (70%) of its users. In comparison, 40% of US adults surveyed by Pew Research Center say they use Instagram, and 21% use TikTok. This level of usage is similar to WhatsApp and Snapchat. So in October, they revised their 2020 forecast to a growth of 8.4%-a considerable increase from their original forecast.įast-forward to 2022, and eMarketer predicts that the number of Twitter users will grow by 2% and then continue on a slight downward trend and hit 1.8% growth in 2023 and 1.6% in 2024. In 2020, eMarketer predicted that Twitter would see a 2.8% growth, but the pandemic changed everything. Twitter’s user count is expected to grow upwards of 329 million in 2022 Source: Hootsuite’s 2022 Digital Trends Report Twitter user stats 6. WhatsApp is the most popular social media platform, followed by Instagram and Facebook.
The site ranks above Messenger, Telegram, Pinterest, and Snapchat in favorability for adults aged 16-64. Twitter is the world’s 7th favorite social media platform
It also tells us that not everyone uses the Twitter app on their mobile device or tablet, which is something to keep in mind when you’re optimizing your campaigns. This shows that people come back to the Twitter website repeatedly. In 2021, saw 2.4 billion sessions, with 620 million of these unique. is the 9th most visited website globally The handle is actually in third place with 60,600,000 followers, and (CNN Breaking News) takes second place with 61,800,000 followers, respectively. Okay, yes, we thought it might be but nope, it’s with 73,900,000 followers. YouTube is the most popular brand account on Twitter Pop megastar Justin Bieber is the second most popular person on Twitter, followed by Katy Perry, Rhianna, and Cristiano Ronaldo. The most popular Twitter account is former US President holds court with over 130,500,000 followers. Twitter has lofty goals for the future, and the company plans to set its revenue targets even higher for 2023 to a massive $7.5 billion.
Not a small number by any stretch of the imagination, Twitter’s revenue has increased by 37% YOY. Twitter’s 2021 annual revenue stands at just over $5 billion
BEST TWITTER ACCOUNTS 2018 HOW TO
Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience.
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